License stock images
Quick information regarding image copyright rules and how to license stock images. Here you have some of the basics you need to know about stock images.
If you have a question that isn’t described below, don’t hesitate to contact us.
Stock images licensing Q&A
Types of imagery
- duration of use
- geographic region
- other terms from the license agreement
Q: What is copyright?
A: Copyright is a form of protection provided by the law to the authors of “original works of authorship.” Works are protected in all 160 countries that are party to the "Bern Convention", as well as various other laws such as the US copyright act. This applies to all images. From the time it is created, a photo or other image is automatically protected by copyright therefore it requires the user to license stock images.
Examples of infringement
Q: What is copyright infringement?
A: Examples of imagery infringement may include:
- Use of whole or part of an image without permission
- Use beyond the scope of a license or permission
- Adapting an image without permission (art rendering)
- Asking another photographer to identically recreate the image
Q: Who’s responsible when infringement occurs?
A: Responsible parties may include:
- The party that infringed
- Employees or others who participated in the original infringement
- Anyone who published the infringing image, whether they had knowledge or not
- Anyone who authorized or encouraged infringement
Q: If someone else built my website, how will I know when the licenses will expire?
A: Your designer or image provider won't always contact you about an expiring license. If the license to the image expires (in case of right managed images), the imagery provider may send a renewal notice to the purchaser of the license. So your designer may receive this notice if they licensed it on your behalf.
Best practice is to get invoice numbers or sales order numbers for the images on the website.Your imagery provider would be able to confirm if the license is correct. Also keep all your licenses organized so that you know the expiration dates of each license and the granted rights.
Q: My site is non-commercial, I’m just a blogger. Can I use images for free?
A: No. All the images on your website must be properly licensed, unless your use is specifically permitted by copyright law. Also you can easily license, inexpensive images that are perfect for web use and will be properly licensed.
Q: Can I be sure I’ve taken the appropriate steps in licensing an image?
A: There are various places on the internet that you can search for more in-depth information. This website will give you a basic understanding of the potential risks you need to take into consideration. However you should consult with your legal counsel if you have specific questions. Please also see our Articles section for more details and also take a look at our ‘to do check list’ article.